Tell us about yourself - I'm Sanyukta, founder and creative head at Tokree, India. A proud mother to Meera, Stella, and Tokree. An alumnus of NIFT New Delhi If we were to go into the details of my everyday life, I'd say I live by the rule of the three C(s) - create, curate, and cook.
What motivated you to start Tokree - If I were to tell you the first thing that comes to my mind, I'd say my admiration towards the beauty of Rajasthan. If you notice a lot of my work is inspired by the attires worn regularly by women in the state.
What is the best part about running this business - The amount of multitasking it requires out of me and the mutiple roles which I play during the course of my day. A homegrown label brings you the best and worst of everything, so there is no room for monotony. Moreover, I love what I do and when I see a client become a regular, it swells my heart with admiration for our field of work. It is an absolute pleasure to become a part of one's celebratory days or even regular days through the clothes they select so dearly.
Favourite style advice - Comfortable and breathable fabric in a cut or style that makes you feel good is all that works me.
One must have piece of clothing you always have in your wardrobe - A white kurta.